Organisations rely on data analytics to process vast quantities of consumer data to inform strategy and policy decisions. Descriptive analytics is commonly used to provide insight into past consumer behaviour. However, greater value can be achieved by predicting future consumer behaviour through...

This study was intended to frame current changes of farms and consumers in the new virtual contexts. This research analysed consumers' different purchasing attitudes in a traditional or virtual context. Here, we presented the first results of an in-progress research that may explain the new...

This paper is the result of a survey concerning the perception of the Romanian students about the educational alternatives offered by the dynamics of the electronics media. Using the qualitative research methods, the author investigates the impact of the new technologies already being in service...

In this paperwork the author intend to have a glimpse of the influence of recession on consumer’s income and in the consumer behavior, especially in Romania. Also the author want to present the case study of Romania concerning the recession of economy and some new aspects of consumer behavior....

Despite the potential for e-commerce growth in Latin America, studies investigating factors that influence consumers' Internet purchasing behavior are very limited. This research addresses this limitation with a consumer centric study in Chile using the Theory of Reasoned Action. The study...

Over the last decade, the World has shown increased concern for climate change and energy security. The emergence of these issues has pushed many nations to pursue the development of clean domestic electricity production via renewable energy (RE) technologies. However, RE also comes with a...

Purpose – The purpose of this paper is to analyse the effect of demographic and socioeconomic factors on the financial satisfaction of the individual investors in India, who belong to the urban socio-economic classification segment-A. Design/methodology/approach – Based on a sample of 374...

Reforms of indirect taxes, such as the recent changes in rates of value added tax (VAT) in the Czech Republic, change prices of products and services to which households can respond by adjusting their expenditures. I estimate the behavioural response of consumers to price changes in the Czech...

ILO pub. Article reviewing the findings of case studies of consumer behaviour with a view to testing the validity of certain assumptions regarding consumer efficiency, effects of choice of technology and choice of product and the availability of labour intensive techniques in Bangladesh,...

Business which determine the perception of its brand by consumers, will get the advantage in the competition. Todays difference and competitive advantage is determined by brands. With brand personality studies, businesses can find out their market position, brand perception and market share. In...