Introduction -- Business roles -- Functional analytics -- Human resource analytics -- Supply chain analytics -- Customer analytics -- Business process analytics -- Financial analytics -- Implementing business analytics -- Use cases and business application

"A practical guide to leveraging your data to spur innovation and growth. Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation:...

Business Analytics indicates the practices and competencies for exploration and introspection of business performance to make purposive, intuitive, and expedient business decisions. Business analytics involves a plethora of analysis around business data to draw information that could be used by...