Organizations are increasingly challenged by dynamism and turbulence that determine conditions of complexity in decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing and to justify why adopting a systems approach is adequate...

In many countries the majority of banks is characterized by a local dimension, giving the important relationship with stakeholders perceivable on a local basis. However, the current concentration process of banking sector has gradually reduced local banks number leaving space and market to banks...

This book targets the critical issue of decision making in uncertain conditions and situations. The aim is to increase readers’ understanding of complexity and of socio-economic interactions through the application of systems thinking perspectives. Among the various areas and topics addressed...

This paper highlights the contribute deriving from network theories, and specifically from Many-to-Many logic and from Viable System Approach to the emerging theories on service. Network Theories indeed are themselves interdisciplinary theories, and have been approached in many disciplines such...

Purpose – The purpose of this paper is to reflect upon strategic marketing in emerging economies (EEs). It tries to answer the research question: what new business models are enabled by the Viable Systems Approach (VSA) and Service-Dominant Logic (SDL) perspectives? Design/methodology/approach...

Purpose - Purpose of this contribution is to develop the notion of A2A relationships in service contexts (Gummesson, 2008; Gummesson and Polese, 2009; Vargo and Lusch, 2011) valorizing systems theories contributions. Recent service research advances highlight how much value co-creation processes are...