Modern society, recent trends and contemporary lifestyles show a general increase in tourist flows and the growing importance of the tourism industry in many countries throughout the world. Despite this phenomenon, tourism has still proven to be a difficult issue for tourism enterprises to deal...

Service Economy markets are emerging globally as increasingly interconnected (Levitt, 1981), dynamic and continuously developing. A growing number of services in all production sectors can be detected, and the classical dichotomy between goods and services is disintegrating and losing...