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Consumers' responses to Facebook advertising across PCs and mobile phones : a model for assessing the drivers of approach and avoidance of Facebook ads
Lancelot Miltgen, Caroline; Cases, Anne-Sophie; … - In: Journal of advertising research 59 (2019) 4, pp. 414-432
Persistent link: https://www.econbiz.de/10012159852
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Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia; Russell, Dale W.; Morales, … - In: Journal of advertising research 57 (2017) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
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When do public health epilogues correct the influence of alcohol story lines on youth? : the interplay of narrative transportation and persuasion knowledge
Russell, Cristel Antonia; Hamby, Anne M.; Grube, Joel W.; … - In: Journal of public policy & marketing 38 (2019) 3, pp. 316-331
Persistent link: https://www.econbiz.de/10012534246
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Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia; Rasolofoarison, Dina - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
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Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness Facebook groups
Rosario, Ana Babić; Russell, Cristel Antonia; … - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 54-89
Persistent link: https://www.econbiz.de/10013397507
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How does ambivalence affect young consumers' response to risky products?
Hamby, Anne; Russell, Cristel Antonia - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 841-863
Persistent link: https://www.econbiz.de/10013389446
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ChatGPT, AI advertising, and advertising research and education
Huh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia - In: Journal of advertising 52 (2023) 4, pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
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Strategies and tools to enhance the use of dynamic audiovisual stimuli in academic advertising research
Hamby, Anne; Russell, Cristel Antonia - In: Journal of advertising 52 (2023) 4, pp. 633-642
Persistent link: https://www.econbiz.de/10014339497
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Get the picture? : using visuals to represent theory
Rasolofoarison, Dina; Russell, Cristel Antonia - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 599-603
Persistent link: https://www.econbiz.de/10015047907
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Writing Russell Belk: excess all areas
Brown, Stephen; Schau, Hope Jensen - In: Marketing theory 8 (2008) 2, pp. 143-165
Persistent link: https://www.econbiz.de/10003731423