//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand afterlife : transference...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
35
Konsumentenverhalten
34
Advertising effects
12
Werbewirkung
12
Advertising
10
Brand management
10
Markenführung
10
Werbung
10
Brand
7
Markenartikel
7
Product Placement
7
Product placement
7
USA
7
United States
7
Brand image
5
Jugendliche
5
Markenimage
5
Target group
5
Youth
5
Zielgruppe
5
Bibliometrics
4
Bibliometrie
4
Einzelhandel
4
Fernsehprogramm
4
Narrative Methode
4
Narrative method
4
Retail trade
4
Social Web
4
Social web
4
Television programme
4
Artificial intelligence
3
Customer integration
3
Kundenintegration
3
Künstliche Intelligenz
3
Marketing management
3
Marketing theory
3
Marketingmanagement
3
Marketingtheorie
3
Personality psychology
3
Persönlichkeitspsychologie
3
more ...
less ...
Online availability
All
Undetermined
45
Free
5
Type of publication
All
Article
116
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
64
Aufsatz in Zeitschrift
64
Aufsatz im Buch
12
Book section
12
Case study
3
Conference paper
3
Fallstudie
3
Konferenzbeitrag
3
Aufsatzsammlung
2
Collection of articles of several authors
1
Collection of articles written by one author
1
Reprint
1
Sammelwerk
1
Sammlung
1
conceptual-paper
1
research-article
1
more ...
less ...
Language
All
English
85
Undetermined
37
Author
All
Schau, Hope Jensen
63
Russell, Cristel Antonia
47
Russell, Dale W.
14
Gilly, Mary C.
8
Akaka, Melissa Archpru
7
Bliese, Paul
5
Price, Linda L.
5
Antonia Russell, Cristel
4
Jensen Schau, Hope
4
Lehu, Jean-Marc
4
Montecchi, Matteo
4
Muñiz, Albert M.
4
Smith, Michael F.
4
Vargo, Stephen L.
4
Bressoud, Etienne
3
Brown, Stephen
3
Epp, Amber M.
3
Majid, Kashef Abdul
3
Neijens, Peter C.
3
Noguti, Valeria
3
Parguel, Béatrice
3
Rasolofoarison, Dina
3
Arnould, Eric J.
2
Benoît-Moreau, Florence
2
Bonetti, Francesca
2
Buchanan-Oliver, Margo
2
CELSI, MARY WOLFINBARGER
2
Campbell, Colin L.
2
Celsi, Mary Wolfinbarger
2
Connell, Paul M.
2
Crockett, David
2
Daskalopoulou, Athanasia
2
Dellande, Stephanie
2
GILLY, MARY C.
2
Grube, Joel W.
2
Gruber, Marc
2
Hamby, Anne
2
Hamby, Anne M.
2
Hemetsberger, Andrea
2
Kozinets, Robert V.
2
more ...
less ...
Institution
All
Université Paris-Dauphine (Paris IX)
2
HAL
1
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of Consumer Research
6
Journal of advertising research
6
Journal of advertising
5
Journal of retailing
5
Journal of the Academy of Marketing Science
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of marketing
4
Marketing theory
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Academy of Management journal : AMJ
2
Business horizons
2
Economics Papers from University Paris Dauphine
2
European journal of marketing : EJM
2
Journal of marketing communications
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
MSI reports : working paper series
2
Research in consumer behavior
2
The Routledge companion to digital consumption
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in the study of entrepreneurship, innovation, and economic growth
1
Business Horizons
1
Consumer culture theory
1
Consumer-brand relationships : theory and practice
1
Emerald insight
1
European Journal of Marketing
1
European journal of marketing
1
Exploring the rise of fandom in contemporary consumer culture
1
Gender, culture, and consumer behavior
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Advertising Research
1
Journal of Business Research
1
Journal of Consumer Affairs
1
Journal of Service Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
79
OLC EcoSci
27
RePEc
14
Other ZBW resources
2
Showing
31
-
40
of
122
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
From freeform to templates : The evolution of self-presentation in Cyberia
Schau, Hope Jensen
;
Gilly, Mary C.
- In:
The Routledge companion to digital consumption
,
(pp. 72-80)
.
2013
Persistent link: https://www.econbiz.de/10009689956
Saved in:
32
The brick testament : religiosity among the adult fans of Lego
Muñiz, Albert M.
;
Antorini, Yun Mi
;
Schau, Hope Jensen
- In:
The Routledge companion to digital consumption
,
(pp. 308-316)
.
2013
Persistent link: https://www.econbiz.de/10009690723
Saved in:
33
The symbiosis model of identity augmentation : self-expansion and self-extension as distinct strategies
Connell, Paul M.
;
Schau, Hope Jensen
- In:
The Routledge companion to identity and consumption
,
(pp. 21-30)
.
2013
Persistent link: https://www.econbiz.de/10009699504
Saved in:
34
When differences unite : resource dependence in heterogeneous consumption communities
Thomas, Tandy Chalmers
;
Price, Linda L.
;
Schau, Hope Jensen
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
5
,
pp. 1010-1033
Persistent link: https://www.econbiz.de/10009711946
Saved in:
35
The role of brands and mediating technologies in assembling long-distance family practices
Epp, Amber M.
;
Schau, Hope Jensen
;
Price, Linda L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 81-101
Persistent link: https://www.econbiz.de/10010360377
Saved in:
36
The co-creation of value-in-cultural-context
Akakan, Melissa Archpru
;
Schau, Hope Jensen
;
Vargo, …
-
2013
Persistent link: https://www.econbiz.de/10010239572
Saved in:
37
Early work : situations, symbolism, and critiquing the dominant paradigm
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383863
Saved in:
38
How to inspire value-laden collaborative consumer-generated content
Muñiz Jr., Albert M.
;
Schau, Hope Jensen
- In:
Business horizons
54
(
2011
)
3
,
pp. 209-217
Persistent link: https://www.econbiz.de/10009126411
Saved in:
39
From customer journeys to consumption journeys : a consumer culture approach to investigating value creation in practice-embedded consumption
Schau, Hope Jensen
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 9-22
Persistent link: https://www.econbiz.de/10012586789
Saved in:
40
Practice diffusion
Akaka, Melissa Archpru
;
Schau, Hope Jensen
;
Vargo, …
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
6
,
pp. 939-969
Persistent link: https://www.econbiz.de/10013187931
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->