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Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.; Schau, Hope Jensen - In: Journal of advertising 50 (2021) 3, pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
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Examining childhood consumption relationships
Connell, Paul M.; Schau, Hope Jensen - In: Consumer-brand relationships : theory and practice, (pp. 97-114). 2012
Persistent link: https://www.econbiz.de/10009739835
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"The creation of inspired lives" : female fan engagement with the Twilight Saga
Schau, Hope Jensen; Buchanan-Oliver, Margo - In: Gender, culture, and consumer behavior, (pp. 33-60). 2012
Persistent link: https://www.econbiz.de/10009544246
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Learning to navigate the American retail servicescape : online forums as consumer acculturation platforms and consumer gift systems
Schau, Hope Jensen; Dang, Yan Mandy; Zhang, Yulei Gavin - In: Journal of business research : JBR 72 (2017), pp. 178-188
Persistent link: https://www.econbiz.de/10011645565
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Value creation in consumption journeys : recursive reflexivity and practice continuity
Akaka, Melissa Archpru; Schau, Hope Jensen - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 499-515
Persistent link: https://www.econbiz.de/10012107184
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Brand pathologies : "monstrous" fan relationships and the media brand "Twilight"
Buchanan-Oliver, Margo; Schau, Hope Jensen - In: Exploring the rise of fandom in contemporary consumer …, (pp. 185-200). 2018
Persistent link: https://www.econbiz.de/10011764846
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Community lost : the unrealized collaborative market potential of credit unions
Schau, Hope Jensen; Muñiz, Albert M. - In: The Routledge companion to consumer behavior, (pp. 401-421). 2020
Persistent link: https://www.econbiz.de/10012316195
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Metaphor-enabled marketplace sentiment analysis
Luri, Ignacio; Schau, Hope Jensen; Ghosh, Bikram - In: Journal of marketing research 61 (2024) 3, pp. 496-516
Persistent link: https://www.econbiz.de/10014584393
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Let's make a "deal" : how deal collectives coproduce unintended value from sales promotions
Campbell, Colin L.; Schau, Hope Jensen - In: Journal of marketing 83 (2019) 6, pp. 43-60
Persistent link: https://www.econbiz.de/10012176260
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Narrative curation and stewardship in contested marketspaces
Mars, Matthew M.; Schau, Hope Jensen; Thorp, Tyler E. - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 418-443
Persistent link: https://www.econbiz.de/10014251186