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Consumer responses to paid search : empirical evidence from a bricks-and-mortar retailer

Schlangenotto, Darius - 2018

Suchmaschinenmarketing (Paid Search) stellt eines der beliebtesten Online-Werbeinstrumente dar. In den vergangenen Jahren entstanden vielfältige Forschungsarbeiten, welche Suchmaschinenmarketing aus einer wissenschaftlichen Perspektive analysieren. Trotz der hohen wissenschaftlichen...

Persistent link: https://www.econbiz.de/10011871926

Methoden zum Design digitaler Plattformen,Geschäftsmodelle und Service-Ökosysteme

Robra-Bissantz, Susanne; Lattemann, Christoph; Laue, Ralf; … - In: HMD : Praxis der Wirtschaftsinformatik 59 (2022) 4, pp. 1227-1257

Persistent link: https://www.econbiz.de/10013433419

Acceptance of remote services : perception, adoption and continued usage in organizational settings

Wünderlich, Nancy V. - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003877296

Culture's impact on customer motivation to engage in professional service enactments

Schumann, Jan Hendrik; Wünderlich, Nancy V.; Zimmer, Marcus - In: Schmalenbach business review : sbr 64 (2012) 2, pp. 141-165

Persistent link: https://www.econbiz.de/10009531968

Management und Marketing ferngesteuerter Dienstleistungen : konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben

Wünderlich, Nancy V.; Schumann, Jan Hendrik; … - In: Journal of business economics : JBE 81 (2011) 9, pp. 977-1001

Persistent link: https://www.econbiz.de/10009303338

High tech and high touch : a framework for understanding user attitudes and behaviors related to smart interactive services

Wünderlich, Nancy V.; Wangenheim, Florian von; Bitner, … - In: Journal of service research : JSR 16 (2013) 1, pp. 3-20

Persistent link: https://www.econbiz.de/10009751129

Perils of managing the service profit chain : the role of time lags and feedback loops

Evanschitzky, Heiner; Wangenheim, Florian von; … - In: Journal of retailing 88 (2012) 3, pp. 356-366

Persistent link: https://www.econbiz.de/10009622995

Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits

Schumann, Jan Hendrik; Wünderlich, Nancy V.; … - In: Journal of retailing 90 (2014) 1, pp. 111-118

Persistent link: https://www.econbiz.de/10010359932

Reflections on context in service research

Voss, Christopher A.; Perks, Helen; Sousa, Rui; Witell, Lars - In: Journal of service management 27 (2016) 1, pp. 30-36

Persistent link: https://www.econbiz.de/10011482107

Contrasting risk perceptions of technology-based service innovations in inter-organizational settings

Paluch, Stefanie; Wünderlich, Nancy V. - In: Journal of business research : JBR 69 (2016) 7, pp. 2424-2431

Persistent link: https://www.econbiz.de/10011491008

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