Similar Search Results

Soziale Epidemien : das Phänomen exponentieller Produktverbreitung ; Bezugsrahmen und resultierende Handlungsempfehlungen

Groeger, Lars - 2008

Persistent link: https://www.econbiz.de/10004911755

Word-of-mouth marketing

Groeger, Lars; Buttle, Francis - In: European Journal of Marketing 48 (2014) 7/8, pp. 1186-1208

Purpose – The paper aims to provide a theoretically informed critique of current measurement practices for word-of-mouth marketing (WOMM) campaigns. Design/methodology/approach – An exploratory field study is conducted on a real-life WOMM campaign. Data are collected from two generations of...

Persistent link: https://www.econbiz.de/10014723562

Scientific management and market stabilisation : 1914-1930

Bruce, Kyle; Nyland, Chris - 1993

Persistent link: https://www.econbiz.de/10000878610

Scientific management and market stabilisation : 1914 - 1930

Bruce, Kyle; Nyland, Chris - 1993

Persistent link: https://www.econbiz.de/10000143577

Original and new institutional economics : brethren rather than foes? : lessons from the sociocognitive turn in "late" Douglass North

Von Staden, Peter; Bruce, Kyle - In: Journal of economic issues : jei 49 (2015) 1, pp. 111-125

Persistent link: https://www.econbiz.de/10011416889

Taylorism, the international labour organization, and the genesis and diffusion of codetermination

Nyland, Chris; Bruce, Kyle; Bruns, Prue - In: Organization studies : an international … 35 (2014) 8, pp. 1149-1169

Persistent link: https://www.econbiz.de/10010402639

Human relations and management consulting : Elton Mayo and Eric Trist

Trahair, Richard C. S.; Bruce, Kyle - In: The Oxford handbook of management consulting, (pp. 51-70). 2012

Persistent link: https://www.econbiz.de/10009536779

Scientific management, institutionalism, and business stabilization : 1903 - 1923

Bruce, Kyle; Nyland, Chris - In: Journal of economic issues : jei 35 (2001) 4, pp. 955-978

Persistent link: https://www.econbiz.de/10001631852

Elton Mayo and the deification of human relations

Bruce, Kyle; Nyland, Chris - In: Organization studies : an international … 32 (2011) 3, pp. 383-405

Persistent link: https://www.econbiz.de/10009124315

Handbook of Research on Management and Organizational History

Bruce, Kyle (ed.) - 2020

Contents: 1. Introduction to the handbook of research on management and organizational history: The hotly contested present state of management and organizational history / Kyle Bruce -- Part I: Classic foundations -- 2. Thinking differently about adam smith's legacy for management studies /...

Persistent link: https://www.econbiz.de/10012294169

A service of the

zbw