The main objective of this exploratory study was to identify and analyse the indicators of intellectual capital in food industry of Serbia. The study investigated managers’ perceptions of their usefulness, practical application, and factors that influence them. The respondents were surveyed by...

The authors of this paper try to determine which marketing activities are usually performed by bookkeeping agencies in the Republic of Serbia. Due to the specificity of bookkeeping activities and their public influence, the scope of marketing activities of bookkeeping agencies was quite limited...

The term “Neuromarketing” represents a new field of marketing research, interesting to both academics and self labeled companies. This new type of research allows powerful insights into human brain responses to different sets of marketing messages. This recently evolved field of marketing...

The emergence and deepening global economic crisis is in large part reflected in the operation of international financial institutions and their current structure. Long-term financial crisis has increased demands for decisive reform moves in operating and structure of the IMF, World Bank Group...

In this article, the results of the survey examining quality of service in spa hotels are interpreted. Research was conducted in five spas in West Morava region during August and September 2008. Service quality was measured with a model based on SERVQUAL model. Collected data were analyzed using...

This article analyses the development in Serbien tourism sector during the last decade. The article is focused on the ownership structure and company performance in the light of corporate governance theory and the actuel privatisation process. Previous research has proven that Serbien state is a...

This article analyses the development in Serbien tourism sector during the last decade. The article is focused on the ownership structure and company performance in the light of corporate governance theory and the actuel privatisation process. Previous research has proven that Serbien state is a...

The emergence and deepening global economic crisis is in large part reflected in the operation of international financial institutions and their current structure. Long-term financial crisis has increased demands for decisive reform moves in operating and structure of the IMF, World Bank Group...

Taking into consideration satisfied customer as necessary for business maintenance, companies are trying to discover determinants which have the biggest influence on their consumer satisfaction. Here are presented two factors that have influence on consumer satisfaction in shopping centers:...

Substantial differences have characterized modern trends on the tourist market in the period before and after 1990. There is almost no country in the world that does not reckon seriously with tourism in its economic development. The modern-day tourist is an increasingly “spoiled” consumer of...