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Determinants of online service satisfaction and their impacts on behavioural intentions
Zeng, Fue; Hu, Zuohao; Rong, Chen; Yang, Zhilin - In: Total quality management & business excellence : an … 20 (2009) 9/10, pp. 953-969
Persistent link: https://www.econbiz.de/10003921601
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Regret and performance uncertainty in consumer repeat choice
Rong, Chen; Jia, Jianmin - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 353-365
Persistent link: https://www.econbiz.de/10009530696
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R&D, advertising and firm technical efficiency : an empirical analysis on Chinese and Japanese household appliance industry
He, Feng; Rong, Chen - In: International journal of services technology and management 16 (2011) 1, pp. 107-122
Persistent link: https://www.econbiz.de/10009314078
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How to promote purchase of carbon offset products : labeling vs. calculation?
Liu, Longzhu; Rong, Chen; He, Feng - In: Journal of business research : JBR 68 (2015) 5, pp. 942-948
Persistent link: https://www.econbiz.de/10010516674
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Solving non-linear portfolio optimization problems with interval analysis
Xu, Xiaoning; He, Feng; Rong, Chen; Zhang, Qingzhi - In: Journal of the Operational Research Society : OR 66 (2015) 6, pp. 885-893
Persistent link: https://www.econbiz.de/10011378789
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Precise versus imprecise promotional rewards at small probabilities : moderating from purchase value and promotion budget
Yao, Qing; Rong, Chen; Zhao, Ping - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 1006-1021
Persistent link: https://www.econbiz.de/10009763923
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Gift cards and gifted cash : the impact of fit between gift type and message construal
Yao, Qing; Rong, Chen - In: Journal of retailing 90 (2014) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10010473275
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The impact of product warranties on the capital structure of Australian firms
Rong, Chen; Su, Song; He, Feng - In: Australian journal of management 39 (2014) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10010431556
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Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
Rong, Chen; Su, Song; He, Feng - In: Australian journal of management 39 (2014) 2, pp. 191-206
Persistent link: https://www.econbiz.de/10010431557
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Market entry barriers in China : a commentary essay
Yaprak, Attila - In: Journal of business research : JBR 65 (2012) 8, pp. 1216-1218
Persistent link: https://www.econbiz.de/10009562046