Mobile Internet is growing around the world without exception for developing countries like Thailand by passing the poor legacy wired infrastructure. This study attempts to provide guidance to a national regulatory agency (NRA) by addressing the following question: What are the key determining...

Received analyses state that firms can use a bundling strategy to retain customers and capture new customers. Factors that determine the bundling strategy include product discount, service provider and customer characteristics. Consequently, this study addresses the fundamental question: What...

In an age of increased necessity for competitiveness of nations and at a time when the world economy is facing recession, this book explores the possible trajectory of ASEAN – arguably one of the most dynamic areas in the world – as a regional economic and political bloc. The...

Received analyses state that firms can use a multiple services offering strategy to retain customers and capture new customers. Factors that determine the multiple services strategy include product discount, service provider and customer characteristics. Consequently, this study addresses the...

The aim of this paper is to analyse the demand and use of Internet access by small and medium enterprises (SMEs) in Thailand. Given the huge importance of SMEs to a national economy such as Thailand, this paper dives into the data to understand the magnitude of the issue. Official 2010 Thai...

With the latest advances in mobile broadband brought by UMTS, HSDPA, and LTE, all radio communications make use of a highly regulated resource. Specific portions of that spectrum are allocated for use by competing uses, and it is a scarce and expensive resource. To deal with this scarcity, some...

In the past decades, Thailand's telecommunication market has accommodated 3 dominant providers ranked by subscribers, namely AIS, TRUE, and DTAC, along with one minor government-owned provider NT. In 2021, TRUE and DTAC requested to merge, which was eventually approved by the national regulatory...

Motivation, background and problem statement: Fixed and mobile broadband substitutability has recently been a debate in the telecom industry as the issue affects infrastructure investment decisions of service providers and service obligation regulation decision of telecom authorities. Previous...