Purpose Based on the textual-analyzed data covering 2148 IPO firms in China's stock market during the 2007-2018 period, the authors' purpose is to examine the influence of anti-takeover provision (ATP) adoption on initial public offerings (IPO) underpricing and identify the reducing effect of...

We relate marketing strategy to the Initial Public Offering (IPO) process during 1980-2010. Pre-IPO marketing intensity provides information to the market, which reduces underpricing and the magnitude of price revisions during the filing period. Firms that experience upward (downward) price...