This research examines the continuance intention of Fintech Peer-to-Peer (P2P) Financing Shariah by considering the moderating roles of brand schematicity and digital financial literacy. This study will explore consumers' psychographic and demographic segmentation utilizing Fintech services,...

Branding is a well-researched notion in the business-to-customer (B2C) environment but a concept which is unexplored in the business-to-business (B2B) context. Conceptually, similar to B2C organisations, digital communication via digital tools and devices allows B2B organisations to experience...

This study performs comparative and longitudinal analyses of the domestic and overseas consumption (measured by time-spent-reading and popularity) of UK national newspaper brands across their print editions and online channels (excluding mobile 'apps'). The study estimates that, in 2011, a...

Trademarks (brands) are intangibles that represent distinctive characters (with originality, truthfulness, novelty, and lawfulness as requirements) that identify a good of which they represent quality, provenience, and distinctive capacity. The surplus-value that the trademark confers a product...

The sense of touch is central to fashion and luxury, because dress - garments and accessories - is experienced with and on the body. But on e-commerce websites, dress is dematerialized, and touch sensation simulated using audio-visual means. The growth of digital fashion communication during the...