Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search results improve with more data on previous searches....

Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search results improve with more data on previous searches....

Google occupies a powerful position within the United States economy, a position which many have begun to consider too powerful. Google’s power is derived almost entirely from how it uses the billions of pieces of information it collects on its users—a collection of information known as big...