Koe, Wei-Loon; Nurul Afiqah Sakir - In: Organizations and markets in emerging economies 11 (2020) 1, pp. 189-202
. The e-commerce ecosystem is still less matured, and the e-commerce adoption rate is still low among entrepreneurs of small … and medium enterprises (SMEs). Therefore, this study was conducted to determine the factors that influence the …' motivation in e-commerce adoption. It also shed light on the importance of individual psychological factors in decision making …