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that SMEs would be able to achieve most of the expected benefits of E-Commerce adoption, if it is aimed as a tool to …This paper examines how the external factors – i.e. customers, competitors – that driven Malaysian SMEs to adopt E …-Commerce may influence the benefits these SMEs gained by adopting such technologies. The findings show the SMEs that were driven to …
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. The e-commerce ecosystem is still less matured, and the e-commerce adoption rate is still low among entrepreneurs of small … and medium enterprises (SMEs). Therefore, this study was conducted to determine the factors that influence the …' motivation in e-commerce adoption. It also shed light on the importance of individual psychological factors in decision making …
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