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Measuring the impact of negative demand shocks on car dealer networks

Albuquerque, Paulo; Bronnenberg, Bart J. - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 4-23

Persistent link: https://www.econbiz.de/10009511637

Abbring, Jaap H.; Bronnenberg, Bart J.; Gautier, Pieter; … - In: De economist : Netherlands economic review ; quarterly … 162 (2014) 2, pp. 107-114

Persistent link: https://www.econbiz.de/10010529590

Introduction to the special section on "Marketing dynamics"

Bronnenberg, Bart J.; Erdem, Tülin; Rossi, Peter E.; … - In: Journal of marketing research : JMR 49 (2012) 6, pp. 749-749

Persistent link: https://www.econbiz.de/10009688827

The evolution of brand preferences : evidence from consumer migration

Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Gentzkow, … - In: The American economic review 102 (2012) 6, pp. 2472-2508

Persistent link: https://www.econbiz.de/10009710995

Editorial: Report of the Marketing Science editorial review committee

Fader, Peter; Bronnenberg, Bart J.; Iyer, Ganesh; … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 159-162

Persistent link: https://www.econbiz.de/10010358799

The effects of product innovation on online search and choice

Kim, Jun B.; Albuquerque, Paulo; Bronnenberg, Bart J. - 2013

We develop a probit choice model under optimal sequential search and apply it to the study of aggregate demand of consumer durable goods. In our joint model of search and choice, we derive a semi-closed form expression for the probability of choice that obeys the full set of restrictions imposed...

Persistent link: https://www.econbiz.de/10010250702