specialized commercialization capabilities. According to the predominant framework, if the innovation is protected by a strong … appropriabilty regime the optimal strategy is to license the innovation to an incumbent product firm. This paper argues by contrast … commercialize alone or to pursue a hybrid arrangement (called co-promotion) whereby it licenses the innovation but retains the …

, biotechnology. The research employs a circular evaluation method to detect which parts of the applied business structures show the … signs of transition. The findings indicate that the business innovation process in the sector is in line with the …