Mellor, Norman - In: Aslib Proceedings 58 (2006) 5, pp. 436-446
developed a methodology to enable local authorities to encourage their citizens to use e‐channels. Design/methodology …/approach – The paper undertakes a comprehensive research programme to inform the national approach towards the take‐up and marketing … gross potential take‐up market in England is 17.5 million adults aged 15+. Research limitations/implications – The research …