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Comparing perceptions of marketing communication channels
Danaher, Peter J.; Rossiter, John R. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
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Relationships in fast moving consumer goods markets : the consumer's perspective
Leahy, Rose - In: European journal of marketing : EJM 45 (2011) 4, pp. 651-672
Persistent link: https://www.econbiz.de/10009010599
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Customer relationship management (CRM) implementation intensity and performance : a study of Web-hosting companies
Liew, Bryan Soh Yuen; Thurasamy Ramayah; Leen, Jasmine … - In: Customer relationship management and the social and …, (pp. 129-140). 2012
Persistent link: https://www.econbiz.de/10009377129
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The dimensions of learning organization Questionnaire (DLOQ) : a cross-cultural validation in an Iranian context
Sharifirad, Mohammad Sadegh - In: International journal of manpower 32 (2011) 5/6, pp. 661-676
Persistent link: https://www.econbiz.de/10009380220
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The ABC annual customer satisfaction survey
Kenett, Ron; Salini, Silvia - In: Modern analysis of customer surveys : with applications …, (pp. 19-36). 2012
Persistent link: https://www.econbiz.de/10009501807
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The impact of time and planning orientation on an individual's recreational shopper identity and shopping behavior
Karande, Kiran; Merchant, Altaf - In: Journal of marketing theory and practice 20 (2012) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10009509174
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Warehouse assessment in a single tour
Koster, René de - In: Warehousing in global supply chain : advanced models, …, (pp. 457-473). 2012
Persistent link: https://www.econbiz.de/10009531500
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Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 28 (2011) 3, pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
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The OLC questionnaire : a measure to assess an organization's cultural orientation towards learning
Silva, Teresa Rebelo da; Gomes, A. Duarte - In: Technology for creativity and innovation : tools, …, (pp. 216-236). 2011
Persistent link: https://www.econbiz.de/10009261622
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What principles should inform poverty indices? : Insights from a cross-country survey
Esposito, Lucio; Majorano, Francesca - In: Empirical economics : a journal of the Institute for … 41 (2011) 2, pp. 387-420
Persistent link: https://www.econbiz.de/10009305727