Rana, Jyoti; Gaur, Loveleen; Singh, Gurmeet; Awan, Usama; … - In: International Journal of Emerging Markets 17 (2021) 7, pp. 1738-1758
Purpose: This study defines a three-angled research plan to intensify the knowledge and development undergoing in the retail sector. It proposes a theoretical framework of the customer journey to explain the customers' intent to adopt artificial intelligence (AI) and machine learning (ML) as a...