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Consumer journeys : developing consumer-based strategy
Hamilton, Rebecca W.; Price, Linda L. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 187-191
Persistent link: https://www.econbiz.de/10012022559
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Consumer-based strategy : using multiple methods to generate consumer insights that inform strategy
Hamilton, Rebecca W. - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 281-285
Persistent link: https://www.econbiz.de/10011489022
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Scarcity and coronavirus
Hamilton, Rebecca W. - In: Journal of public policy & marketing 40 (2021) 1, pp. 99-100
Persistent link: https://www.econbiz.de/10012534347
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Leveraging opportunities and managing risks in marketing research
Hamilton, Rebecca W. - In: Journal of marketing research 61 (2024) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10014584147
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When 2+2 is not the same as 1+3 : variations in price sensivity across components of partitioned prices
Hamilton, Rebecca W.; Srivastava, Joydeep - In: Journal of marketing research : JMR 45 (2008) 4, pp. 450-461
Persistent link: https://www.econbiz.de/10003756212
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Choosing options for products : the effects of mixed bundling on consumers ̉inferences and choices
Hamilton, Rebecca W.; Koukova, Nevena T. - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 423-433
Persistent link: https://www.econbiz.de/10003758841
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When 2+2 is not the same as 1+3 : understanding customer reactions to partitioned prices
Hamilton, Rebecca W.; Srivastava, Joydeep - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 24-31
Persistent link: https://www.econbiz.de/10003902473
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When mental simulation hinders behavior : the effects of process-oriented thinking on decision difficulty and performance
Thompson, Debora Viana; Hamilton, Rebecca W.; Petrova, … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 562-574
Persistent link: https://www.econbiz.de/10003919296
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Categorization by groups and individuals
Hamilton, Rebecca W.; Puntoni, Stefano; Tavassoli, Nader T. - In: Organizational behavior and human decision processes : … 112 (2010) 1, pp. 70-81
Persistent link: https://www.econbiz.de/10003971711
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When should you nickel-and-dime your customers?
Hamilton, Rebecca W.; Srivastava, Joydeep; Abraham, … - In: MIT sloan management review 52 (2010/11) 1, pp. 59-67
Persistent link: https://www.econbiz.de/10008859290