Ratajczak-Mrozek, Milena; Fonfara, Krzysztof; … - In: Journal of Business & Industrial Marketing 34 (2019) 1, pp. 240-252
Purpose: The purpose of this paper is to indicate how conflicts in foreign business relationships are handled by small firms from a relational point of view and how these conflicts can be used by small firms in a positive way. Design/methodology/approach: The paper uses qualitative study and...