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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
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The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
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Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
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Social media responses and brand personality in product and moral harm crises : why waste a good crisis?
Nadeau, John; Rutter, Richard; Lettice, Fiona - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
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Understanding branding is demanding ...
Wilson, Jonathan A. J. - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 13/14, pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
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Rejoinder: heterogeneous impact of brands’ support for Black Lives Matter on consumer responses
Wang, Yang; Qin, Marco Shaojun; Luo, Xueming; Kou, Yu (Eric) - In: Marketing science 41 (2022) 6, pp. 1053-1056
Persistent link: https://www.econbiz.de/10014316711
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Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel; Carrete-Lucero, Lorena de la Paz; … - In: International journal of electronic marketing and … 13 (2022) 1, pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
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Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.; Arroyo, Laura - In: International journal of business performance … 23 (2022) 3, pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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Can we get from linking to buying? : behavioral differences in hedonic utilitarian Facebook usage
Pöyry, Essi; Parvinen, Petri; Malmivaara, Tuuli - In: Electronic commerce research and applications 12 (2013) 4, pp. 224-235
Persistent link: https://www.econbiz.de/10010504872