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Altering taste judgments with shapes : how and when shape-taste crossmodal correspondences can be applied in marketing designs
Gao, Fei; Lowrey, Tina M.; Shrum, L. J. - 2020
Persistent link: https://www.econbiz.de/10012392739
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The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 109 (2020), pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
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"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
Mulcahy, Rory Francis; Riedel, Aimee S. - In: Journal of retailing and consumer services 54 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
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Sensory overload in a shopping environment : not every sensory modality leads to too much stimulation
Doucé, Lieve; Adams, Carmen - In: Journal of retailing and consumer services 57 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012305370
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Corssmodal correspondences between color, smell, and texture : investigating the sensory attributes of a body lotion
Wagner, Udo; Steiner, Elisabeth; Hartmann, Carmen; … - In: Marketing : ZFP ; journal of research and management 42 (2020) 2, pp. 19-34
Persistent link: https://www.econbiz.de/10012287531
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Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L.; Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 405-421
Persistent link: https://www.econbiz.de/10012290960
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
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Multisensory interaction in product choice : grasping a product affects choice of other seen products
Streicher, Mathias C.; Estes, Zachary - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 558-565
Persistent link: https://www.econbiz.de/10011597883
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Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter; Haase, Janina; Bettels, Jannick - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 4, pp. 6-13
Persistent link: https://www.econbiz.de/10011961755