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Across time, across space, and intersecting in complex ways : a framework for assessing impacts of environmental disruptions on nature-dependent prosumers
Steinfield, Laurel; Venugopal, Srinivas; Appau, Samuelson; … - In: Journal of public policy & marketing 40 (2021) 2, pp. 262-284
Persistent link: https://www.econbiz.de/10012534364
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Theorizing consumption and markets in the context of religion : a commentary section on Appau's (2021) "divine economic system"
Jafari, Aliakbar; Moufahim, Mona; Rinallo, Diego; … - In: Marketing theory 23 (2023) 3, pp. 533-553
Persistent link: https://www.econbiz.de/10014368308
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Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L.; Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 405-421
Persistent link: https://www.econbiz.de/10012290960
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Healthy diets make empty wallets : the healthy = expensive intuition
Haws, Kelly L.; Walker Reczek, Rebecca; Sample, Kevin L. - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 992-1007
Persistent link: https://www.econbiz.de/10011770801
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The Design Communication Assessment Scale (DCAS) : assessing and adjusting the effectiveness of product design communications
Sample, Kevin L.; Hulland, John; Sevilla, Julio; … - In: Journal of marketing research 61 (2024) 1, pp. 27-48
Persistent link: https://www.econbiz.de/10014584162
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Scale use and abuse : towards best practices in the deployment of scales
Haws, Kelly L.; Sample, Kevin L.; Hulland, John - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 226-243
Persistent link: https://www.econbiz.de/10014289828
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Commentaries on "Scale use and abuse : toward best practices in the deployment of scales"
Katsikeas, Constantine S.; Madan, Shilpa; Brendl, C. Miguel - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 244-258
Persistent link: https://www.econbiz.de/10014289829
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On the practice and theory of marketing brands in Africa
Appau, Samuelson - In: Marketing brands in Africa : perspectives on the …, (pp. 1-11). 2021
Persistent link: https://www.econbiz.de/10012651429
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Toward a divine economic system : understanding exchanges in a religious consumption field
Appau, Samuelson - In: Marketing theory 21 (2021) 2, pp. 177-199
Persistent link: https://www.econbiz.de/10012520596
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Implementation of Social Innovations in Subsistence Marketplaces: A Facilitated Institutional Change Process Model
Venugopal, Srinivas; Viswanathan, Madhubalan - In: Journal of Product Innovation Management 36 (2019) 6, pp. 800-823
Persistent link: https://www.econbiz.de/10012094827