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Consumer behavior with augmented reality in retail : a review and research agenda
Lavoye, Virginie; Mero, Joel; Tarkiainen, Anssi - In: The international review of retail, distribution and … 31 (2021) 3, pp. 299-329
Persistent link: https://www.econbiz.de/10012590019
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The influence of flow experience in the augmented reality context on psychological ownership
Yuan, Chunlin; Wang, Shuman; Yu, Xiaolei; Kim, Kyung Hoon; … - In: International journal of advertising : the review of … 40 (2021) 6, pp. 922-944
Persistent link: https://www.econbiz.de/10012623907
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Enhancing the customer experience with virtual and augmented reality : the impact of content and device type
Orús, Carlos; Ibáñez-Sánchez, Sergio; Flavián … - In: International journal of hospitality management 98 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10013198479
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Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
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Influence of augmented reality product display on consumers' product attitudes : a product uncertainty reduction perspective
Sun, Chunhua; Fang, Yuan; Kong, Meng; Chen, Xiayu; Liu, … - In: Journal of retailing and consumer services 64 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013209584
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Augmented reality in retail and its impact on sales
Tan, Yong-Chin; Chandukala, Sandeep R.; Reddy, Srinivas K. - In: Journal of marketing 86 (2022) 1, pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
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How close do we feel to virtual product to make a purchase decision? : impact of perceived proximity to virtual product and temporal purchase intention
Poushneh, Atieh - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665918
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Augmented reality and the customer journey : an exploratory study
Romano, Beatrice; Sands, Sean; Pallant, Jason I. - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 354-363
Persistent link: https://www.econbiz.de/10012668466
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Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon; McLean, Graeme J.; Shah, Esta; … - In: Journal of business research : JBR 122 (2021), pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
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Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce : a comparative study
Kowalczuk, Pascal; Siepmann, Carolin; Adler, Jost - In: Journal of business research : JBR 124 (2021), pp. 357-373
Persistent link: https://www.econbiz.de/10012493887