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Examining the antecedents of effectiveness of training through virtual learning environment

Mathur, Swati; Trivedi, Rushabh; Shukla, Mahendra Kumar; … - In: International journal of Indian culture and business … 29 (2023) 4, pp. 458-476

Persistent link: https://www.econbiz.de/10014331603

Immersive experience and customer responses towards mobile augmented reality applications : the moderating role of technology anxiety

Kim Nhan Vo; Le, Angelina Nhat Hanh; Le Thanh Tam; … - In: Cogent business & management 9 (2022) 1, pp. 1-17

The purpose of this study is to investigate the impact of customer immersive experience on attitude and adoption intention toward mobile augmented reality applications (MAR apps). This paper also examines the moderating role of technology anxiety on the relationship between immersive experience...

Persistent link: https://www.econbiz.de/10014429139

Delineating the role of mood maintenance in augmenting reality (AR) service experiences : an application in tourism

Huang, Tseng-Lung; Tsiotsou, Rodoula H.; Liu, Ben Shaw-ching - In: Technological forecasting & social change : an … 189 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014266207

Exploring the influence of technical and sensory factors on Malaysians' intention to adopt virtual tours in heritage travel

Phang, Ing Grace; Yuting Zylvia Kong - In: Journal of hospitality and tourism insights 7 (2024) 3, pp. 1313-1329

Persistent link: https://www.econbiz.de/10015052645

Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?

Rese, Alexandra; Schreiber, Stefanie; Baier, Daniel - In: Journal of retailing and consumer services 21 (2014) 5, pp. 869-876

Persistent link: https://www.econbiz.de/10010407211

Virtual pets want to travel : engaging visitors, creating excitement

Thirumaran, K.; Chawla, Shailey; Dillon, Roberto; … - In: Tourism management perspectives : TMP 39 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012631601

Antecedents to the adoption of augmented reality smart glasses : a closer look at privacy risks

Rauschnabel, Philipp A.; He, Jun; Ro, Young Kyun - In: Journal of business research : JBR 92 (2018), pp. 374-384

Persistent link: https://www.econbiz.de/10011925497

Evaluation of user experience in augmented reality mobile applications

Davidavičienė, Vida; Raudeliūnienė, Jurgita; … - In: Journal of business economics and management 22 (2021) 2, pp. 467-481

the application, easy to use and learn, smooth operation, imaginative information presentation, and interactivity. …

Persistent link: https://www.econbiz.de/10012506166

A contextualized study of the usage of the augmented reality technology in the tourism industry

Ronaghi, Mohammad Hossein; Ronaghi, Marzieh - In: Decision analytics journal 5 (2022), pp. 1-9

This study aims to evaluate the acceptance of augmented reality (AR) technology among Persepolis visitors. The mixed and extended Unified Theory of Acceptance and Use of Technology (UTAUT) model was developed via the content analysis method. The innovation resistance and the perceived fee were...

Persistent link: https://www.econbiz.de/10014336847

Development of an augmented reality remote maintenance adoption model through qualitative analysis of success factors

Müller, Maike; Stegelmeyer, Dirk; Mishra, Rakesh - In: Operations management research : OMR ; advancing … 16 (2023) 3, pp. 1490-1519

Persistent link: https://www.econbiz.de/10014426015