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A comprehensive examination of mobile augmented reality in tourism (MART) Adoption : using the UTAUT2 framework

Sankar, Jeganathan Gomathi; David, Arokiaraj - In: Contemporary trends in innovative marketing strategies, (pp. 241-262). 2024

Persistent link: https://www.econbiz.de/10014519905

Tourists' acceptance of advanced technology-based innovations for promoting arts and culture

Pantano, Eleonora; Corvello, Vincenzo - In: International journal of technology management : IJTM 64 (2014) 1, pp. 3-16

Persistent link: https://www.econbiz.de/10010434053

Model of Emerging Technology Adoption (META) : Virtual Reality as a case study

Halaweh, Mohanad - In: Journal of information & knowledge management : JIKM 18 (2019) 2, pp. 1950020-1-1950020-18

Persistent link: https://www.econbiz.de/10012109489

The role of COVID-19 anxiety and social contact within technology readiness and acceptance model for virtual reality

Özekici, Yakup Kemal; Kucukergin, Kemal Gurkan - In: Journal of vacation marketing 29 (2023) 4, pp. 498-521

Persistent link: https://www.econbiz.de/10014382451

Effect of display methods on intentions to use virtual reality in museum tourism

Wang, Jinwei; Zhang, Saiyin; Feng, Ling; Morrison, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 2, pp. 314-334

Persistent link: https://www.econbiz.de/10014582222

"Alexa, write an audit opinion" : adopting intelligent virtual assistants in accounting workplaces

Burns, Mary B.; Igou, Amy - In: Journal of emerging technologies in Accounting 16 (2019) 1, pp. 81-92

Persistent link: https://www.econbiz.de/10012157674

Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776

Persistent link: https://www.econbiz.de/10014290859

Leveraging personalization and customization affordances of virtual try-on apps for a new model in apparel m-shopping

Tawira, Letwin; Ivanov, Alex - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 451-471

Persistent link: https://www.econbiz.de/10013553066

How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507

Persistent link: https://www.econbiz.de/10012817124

Fashion virtual reality in e-commerce

Piñas Parés, Maria; Cruz, Querubina de la; Sánchez, Laura - In: International journal of technology for business (IJTB) 2 (2020) 1, pp. 14-22

The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...

Persistent link: https://www.econbiz.de/10012513158