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Interpreting the Past: Writing the Future

Shankar, Avi; Patterson, Maurice - In: Journal of marketing management : MM 17 (2001) 5-6, pp. 481-502

Persistent link: https://www.econbiz.de/10006978309

Understanding Consumption: Contributions from a Narrative Perspective

Shankar, Avi; Elliott, Richard; Goulding, Christina - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 429-454

Persistent link: https://www.econbiz.de/10006978939

Special Issue on "Understanding Customers: Contributions from Theory and Practice" - Understanding Consumption: Contributions from a Narrative Perspective

Shankar, Avi; Elliott, Richard; Goulding, Christina - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 429-454

Persistent link: https://www.econbiz.de/10006978967

Identity, consumption and narratives of socialization

Shankar, Avi; Elliott, Richard; Fitchett, James A. - In: Marketing theory 9 (2009) 1, pp. 75-94

Persistent link: https://www.econbiz.de/10009870707

The consumerist turn in higher education: Policy aspirations and outcomes

Naidoo, Rajani; Shankar, Avi; Veer, Ekant - In: Journal of marketing management : MM 27 (2011) 11, pp. 1142-1163

Persistent link: https://www.econbiz.de/10009334133

QUALITATIVE - Mapping the Unarticulated Potential of Qualitative Research: Stepping out from the Shadow of Quantitative Studies

Nuttall, Peter; Shankar, Avi; Beverland, Michael B - In: Journal of advertising research 51 (2011) 1, pp. 153-167

Persistent link: https://www.econbiz.de/10008993726

Forgive me, Father, for I did not give full justification for my sins: How religious consumers justify the acquisition of material wealth

Veer, Ekant; Shankar, Avi - In: Journal of marketing management : MM 27 (2011) 5, pp. 547-561

Persistent link: https://www.econbiz.de/10008995016

Forgive me, Father, for I did not give full justification for my sins: How religious consumers justify the acquisition of material wealth

Veer, Ekant; Shankar, Avi - In: Journal of marketing management : MM 27 (2011) 5, pp. 547-561

Persistent link: https://www.econbiz.de/10008997400

Club culture, neotribalism and ritualised behaviour

Goulding, Christina; Shankar, Avi - In: Annals of tourism research : ATR ; a social sciences journal 38 (2011) 4, pp. 1435-1454

Persistent link: https://www.econbiz.de/10009806985

The Marketplace Management of Illicit Pleasure

Goulding, Christina; Shankar, Avi; Elliott, Richard; … - In: Journal of Consumer Research 35 (2009) 5, pp. 759-771

Through pleasure, a foundational concept in consumer behavior, we offer an analysis of the history, development, and experience of clubbing, the postcursor of rave and the contextual focus of this article. On the basis of a 5-year study primarily involving participant observation and...

Persistent link: https://www.econbiz.de/10005785310