ch. 1. Architecting the enterprise via big data analytics / Joseph Betser and David Belanger -- ch. 2. Jack and the big data beanstalk : capitalizing on a growing marketing opportunity / Tim Suther, Bill Burkart, and Jie Cheng -- ch. 3. Frontiers of big data business analytics : patterns and...

Cover -- Title Page -- Copyright -- Contents -- Foreword -- Acknowledgments -- Chapter 1: A Value-Centric Perspective Towards Analytics -- Introduction -- Business Analytics -- Profit-Driven Business Analytics -- Analytics Process Model -- Analytical Model Evaluation -- Analytics Team --...

"The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field...