This paper focuses on the design of project images on a crowdfunding website, which portray the themes and contents of … images from a popular crowdfunding platform. We apply the objective measurements of image attributes, the obtained image … crowdfunding projects, and from a design perspective, what image attributes evoke the image emotions. In an extended study, we …

Crowdfunding (CF), a method of raising small amounts of money on the Internet for development of new products and … hurdle for startups to use CF for fundraising may be higher than before …

We use equity crowdfunding data to ask how fundraising amounts can be explained by what entrepreneurs ask for, versus … what investors want to invest. The analysis exploits unique features of crowdfunding where entrepreneurs not only set …