Anic, Ivan-Damir; Budak, Jelena; Rajh, Edo; Recher, Vedran - In: Online Information Review 43 (2019) 5, pp. 799-817
Purpose: The purpose of this paper is to investigate the relationship between individual and societal determinants of online privacy concern (OPC) and behavioral intention of internet users. The study also aims to assess the degree of reciprocity between consumers’ perceived benefits of using...