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Brand personality, social status, and physical vanity in building luxury fashion branded apps
Shanthi Bavani V. Raja Mohan; Sajad Rezaei - In: Apps management and e-commerce transactions in real-time, (pp. 176-193). 2017
Persistent link: https://www.econbiz.de/10011690494
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To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi; Stanforth, Nancy - In: The journal of product & brand management 26 (2017) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
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The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea - In: Central European business review : CEBR 5 (2016) 2, pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
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Managing the creative process
Bertola, Paola; Colombi, Chiara; Vacca, Federica - In: New luxury management : creating and managing …, (pp. 159-188). 2017
Persistent link: https://www.econbiz.de/10011609211
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Inter-industry creative collaborations incorporating luxury fashion brands
Alexander, Bethan; Contreras, Luis Ortega - In: Journal of fashion marketing and management 20 (2016) 3, pp. 254-275
Persistent link: https://www.econbiz.de/10011594899
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Customer emotions and their triggers in luxury retail : understanding the effects of customer emotions before and after entering a luxury shop
Kim, Sooyun; Park, Geebum; Lee, Yeonjoo; Choi, Sunmee - In: Journal of business research : JBR 69 (2016) 12, pp. 5809-5818
Persistent link: https://www.econbiz.de/10011597515
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To fur or not to fur : sustainable production and consumption within animal-based luxury and fashion products
Ramchandani, Mukta; Coste-Maniere, Ivan - In: Textiles and clothing sustainability : sustainable …, (pp. 41-60). 2017
Persistent link: https://www.econbiz.de/10012010614
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Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie; Valette-Florence, Pierre; Vigneron, Franck - In: Psychology & marketing 35 (2018) 12, pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
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The flagship stores as sustainability communication channels for luxury fashion retailers
Arrigo, Elisa - In: Journal of retailing and consumer services 44 (2018), pp. 170-177
Persistent link: https://www.econbiz.de/10011904369
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Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun; Hur, Songyee; Watkins, Brandi - In: The journal of brand management : an international journal 25 (2018) 5, pp. 449-462
Persistent link: https://www.econbiz.de/10011919444