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Sustainability, Saudi Arabia and luxury fashion context : an oxymoron or a new way?

Alosaimi, Sarah Ibrahim - In: Sustainable Luxury : An International Perspective, (pp. 81-99). 2022

Persistent link: https://www.econbiz.de/10013362550

"Take a stand" : the importance of social sustainability and its effect on Generation Z consumption of luxury fashion brands

McCormick, Helen; Ram, Pratibha - In: Sustainable Luxury : An International Perspective, (pp. 219-239). 2022

Persistent link: https://www.econbiz.de/10013362668

What do you think? : investigating how consumers perceive luxury fashion brand's eco-labelling strategy

Luo, Shuchan; Le Normand, Aurelie; Blazquez Cano, Marta; … - In: Sustainable Luxury : An International Perspective, (pp. 197-217). 2022

Persistent link: https://www.econbiz.de/10013362691

How consumption values and perceived brand authenticity inspire fashion masstige purchase? : an investigation

Das, Manish; Jebarajakirthy, Charles; Sivapalan, Achchuthan - In: Journal of retailing and consumer services 68 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013366325

Luxury fashion retailers' localised marketing strategies in practice : evidence from China

Bai, Huifeng; McColl, Julie; Moore, Christopher - In: International marketing review 39 (2022) 2, pp. 352-370

Persistent link: https://www.econbiz.de/10013396200

Personalizing 3D virtual fashion stores : an action research approach to modularity development

Wu, Juanjuan; Joo, Bo Ra; Sina, Ahmad Saquib; Song, Sanga; … - In: International journal of retail and distribution management 50 (2022) 3, pp. 342-360

Persistent link: https://www.econbiz.de/10013398009

CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media

Youn, Song-yi; Cho, Eunjoo - In: Journal of fashion marketing and management 26 (2022) 3, pp. 516-533

Persistent link: https://www.econbiz.de/10013384546

A triple-trickle theory for sustainable fashion adoption : the rise of a luxury trend

Mohr, Iris; Fuxman, Leonora; Mahmoud, Ali B. - In: Journal of fashion marketing and management 26 (2022) 4, pp. 640-660

Persistent link: https://www.econbiz.de/10013384577

Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective

Sestino, Andrea; Di Matteo, Serena; Amatulli, Cesare - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 23-45). 2023

Persistent link: https://www.econbiz.de/10013543047

Looking for haptics : touch digitalization business strategies in luxury and fashion during COVID-19 and beyond

Ornati, Michela; Kalbaska, Nadzeya - In: Digital business 2 (2022) 2, pp. 1-14

The sense of touch is central to fashion and luxury, because dress - garments and accessories - is experienced with and …. The growth of digital fashion communication during the COVID-19 pandemic has spotlighted this issue. However, developments … interviews with fourteen fashion and luxury executives in Italy and Switzerland, this article investigates touch digitalization …

Persistent link: https://www.econbiz.de/10013477515