Integrating environmental goals in a company's mission and strategies not only improves the company's image as a socially responsible organization but also help in gaining a leading position of first mover advantage. In today‟s era, due to the increasing pressures towards sustainability and...

Purpose – The authors aim to apply an “interpretive context – organizational action – outcome” framework to explore the positive effect of green organizational identity on green innovation performance. Besides, they would like to verify that both environmental commitment and...