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Brokerage in action -- Knowledge articulation -- Creative projects -- Mobilizing for routine-based innovation : NewCar …
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Why aren't companies getting better at breakthrough innovation? -- What we know about managing strategic innovation … -- Innovators beware : talent management through neglect, misunderstanding, and punishment -- Innovation roles : a framework for … designing the innovation function -- Discovery roles -- Incubation roles -- Acceleration roles -- Innovation leadership and …
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The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and...
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