This paper analyses the role of tertiary education on rural development. Using census data on villages in India for … 2011, we find that skilled workers have had an important impact on rural prosperity. A 1 percentage point rise in the share … literature on structural transformations and contend that such transformations can also happen within rural areas. …

The present study aims to identify the demographic variables that influence rural customers' decision-making rules in …-making rules used by rural people. The study concludes that consumers' decision-making rules are influenced by rural consumer … assists marketers in designing strategies that take into consideration the needs and demands of rural residents. Further …

Our paper analyzes the causal impact of access to mass media on the adoption of clean cooking fuel in rural India …. Using the 78th round of the National Sample Survey of India, we find that overall access to mass media increases the … push SMSs sent per capita through the Government of India's Mobile Seva platform. Given the recent drive by the government …