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Curran, Catharine M.; Richards, Jef I. - In: Journal of Consumer Marketing 21 (2004) 1, pp. 7-9

Invasion of privacy is a serious, and sometimes frightening, concept for many people. It can evoke images of big brother, in the form of big business, knowing your most intimate secrets and even selling those secrets to others. Laws to guard against these personal violations have been slow in...

Persistent link: https://www.econbiz.de/10014848367

The effect of brand extension strategies upon brand image

Martínez, Eva; de Chernatony, Leslie - In: Journal of Consumer Marketing 21 (2004) 1, pp. 39-50

The objective of this paper is to analyze the effect that a brand extension strategy has on brand image. Specifically, the paper analyzes how variables related to the parent brand and the extension influence brand image after the extension. From a sample of 389 consumers the paper demonstrates...

Persistent link: https://www.econbiz.de/10014848370

Interlinear or inscription? A comparative study of Chinese and American mall shoppers’ behavior

Li, Fuan; Zhou, Nan; Nicholls, J.A.F.; Zhuang, Guijun; … - In: Journal of Consumer Marketing 21 (2004) 1, pp. 51-61

This study compares the mall shopping behavior of Chinese and US consumers. Marked differences wee found between the two populations in their shopping motives, criteria for selecting the mall, and shopping behaviors. Unlike US shoppers, who visited the mall with diverse reasons, Chinese mall...

Persistent link: https://www.econbiz.de/10014848371

Promoting brand benefits: the role of consumer psychographics and lifestyle

Orth, Ulrich R.; McDaniel, Mina; Shellhammer, Tom; … - In: Journal of Consumer Marketing 21 (2004) 2, pp. 97-108

Because consumers can vary greatly in their value composition, they may seek a range of different benefits from products and brands and hence will react differently to marketing communications emphasizing selected brand benefits. The present study adapts a scale for measuring benefits that drive...

Persistent link: https://www.econbiz.de/10014848381

What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion

Walsh, Gianfranco; Gwinner, Kevin P.; Swanson, Scott R. - In: Journal of Consumer Marketing 21 (2004) 2, pp. 109-122

With growing competition and the increasing complexity of commercial information, interpersonal communication continues to be important to marketers. Market mavens, those consumers with general product knowledge that act as disseminators of product information, play a central role in influencing...

Persistent link: https://www.econbiz.de/10014848382

Patronage motives of mature consumers in the selection of food and grocery stores

Moschis, George; Curasi, Carolyn; Bellenger, Danny - In: Journal of Consumer Marketing 21 (2004) 2, pp. 123-133

We live in an aging society, thus, it is important for businesses to develop a solid understanding of the older consumer. The food and grocery store industry is no exception since mature consumers spend more money on the average at food stores than their younger aged counterparts. Because there...

Persistent link: https://www.econbiz.de/10014848383

Strategies for influencing parental decisions on food purchasing

Marquis, Marie - In: Journal of Consumer Marketing 21 (2004) 2, pp. 134-143

these levels of influence may explain strategies used by ten‐year‐old children to influence parental decisions on food … purchasing. A self‐administered questionnaire was filled out by children. Gender differences were observed in terms of eating … knowledge on interpersonal influences on children’s consumer behavior and on individual differences in consumer socialization …

Persistent link: https://www.econbiz.de/10014848384

An assessment of supermarket loyalty cards in one major US market

Bellizzi, Joseph A.; Bristol, Terry - In: Journal of Consumer Marketing 21 (2004) 2, pp. 144-154

A survey was conducted in a large US metropolitan area of the West. The objective of the study was to determine if loyalty cards issued by supermarkets are actually associated with customer loyalty and how loyalty cards compare with other factors that retailers could use to enhance supermarket...

Persistent link: https://www.econbiz.de/10014848385

Consumption patterns of Chinese urban and rural consumers

Sun, Tao; Wu, Guohua - In: Journal of Consumer Marketing 21 (2004) 4, pp. 245-253

As an exploratory study on rural and urban consumers in an emerging market like China, this paper presents empirical evidence about the impacts of economic development on consumer lifestyles. Chinese rural and urban consumers were found to be statistically different in terms of their attitudes...

Persistent link: https://www.econbiz.de/10014848401

Reactions to unethical consumer behavior across six countries

Babakus, Emin; Bettina Cornwell, T.; Mitchell, Vince; … - In: Journal of Consumer Marketing 21 (2004) 4, pp. 254-263

Examining individual tolerance for unethical consumer behavior provides a key insight to how people behave as consumers worldwide. In this study, consumer reactions to 11 unethical consumer behavior scenarios are investigated using sample data from Austria, Brunei, France, Hong Kong, the UK, and...

Persistent link: https://www.econbiz.de/10014848402