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New marketing definition: a future agenda for low cost carrier airlines in Indonesia
Fernando, Yudi; Mat Saad, Norizan; Sabri Haron, Mahmod - In: Business Strategy Series 13 (2012) 1, pp. 31-40
research agenda in service marketing and to improve the quality of LCC service in Indonesia.  …
Persistent link: https://www.econbiz.de/10014689482
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Country of origin, national loyalty and product choice
Bruning, E.R. - In: International Marketing Review 14 (1997) 1, pp. 59-74
Addresses the role national loyalty plays in determining international air carrier selection. Based on the literatures in country of origin, consumer ethnocentrism and social identity theory, develops a theoretical model which links social self‐identity with national loyalty and consumer...
Persistent link: https://www.econbiz.de/10014827748
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Flying to quality : cultural influences on online reviews
Stamolampros, Panagiotis; Korfiatis, Nikolaos; … - In: Journal of travel research : a quarterly publication of … 58 (2019) 3, pp. 496-511
Persistent link: https://www.econbiz.de/10011983334
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Does high service quality reduce risk or create idiosyncratic returns?
Chen, Chien-Chung - In: Services marketing quarterly 38 (2017) 3, pp. 155-169
Persistent link: https://www.econbiz.de/10011756717
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The mediating role of customers' emotional attachment in enhancing service excellence and repurchase intentions of low-cost carrier airlines
Chand, Pawan Kumar; Tandon, Urvashi; Jhamb, Deepika; … - In: International journal of business excellence : IJBEX 32 (2024) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10015060906
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Integrating country of origin, brand image and halal product knowledge : the case of the South Korean skincare in Indonesia
Mahri, A. Jajang W.; Juliana, Juliana; Monoarfa, Hilda; … - In: Journal of Islamic marketing 15 (2024) 1, pp. 244-259
Persistent link: https://www.econbiz.de/10014451927
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Made in China, Germany and Indonesia? : consumers' perceived quality of multinational products
Lee, Jiwon; Shin, M. Minsuk - In: European journal of international management : EJIM 21 (2023) 4, pp. 539-557
Persistent link: https://www.econbiz.de/10014435096
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A less‐developed country perspective of consumer ethnocentrism and “country of origin” effects: Indonesian evidence
Elliott, Greg - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 2, pp. 79-92
had travelled by international airlines. A total of 547 usable questionnaires were completed in face‐to‐face interviews in … Indonesia. Conjoint analysis was employed to study the relative importance and part‐worth estimates of country‐of‐origin (COO … international airlines as one of the subject products. This will inevitably distort the average Consumer ethnocentric tendency scale …
Persistent link: https://www.econbiz.de/10014674589
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Regional and country ethnocentrism: broadening ASEAN origin perspectives
Seidenfuss, Kai‐Uwe; Kathawala, Yunus; Dinnie, Keith - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 2, pp. 298-320
, and Indonesia. Findings – Statistical analysis of this study's empirical results confirms that for the three …
Persistent link: https://www.econbiz.de/10014674816
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A purchase intention model for foreign banks within Indonesia
Muchtar, Fatimah; Kingshott, Russel P.J.; Wong, David; … - In: International Journal of Bank Marketing 30 (2012) 6, pp. 452-464
operating within an Indonesian setting. As Indonesia has a diverse range of cultures and values systems the model highlights the … presented for bank decision makers operating within Indonesia. Originality/value – A conceptual model is presented and the paper …
Persistent link: https://www.econbiz.de/10014760053