Simon, Alan; Parker, Alastair; Stockport, Gary; Sohal, Amrik - In: International Journal of Event and Festival Management 8 (2017) 2, pp. 151-171
Purpose The music festival industry is challenged by intense competition and financial exigency. As a result, many festivals have either folded or are currently struggling. Therefore, the purpose of this paper is to show that motivator-hygiene-professional (MHP) strategic capabilities (SCs) are...