Respondents use different ways to respond to rating scale items. Hence, item responses do not only capture the trait to be measured, but also the way respondents react to rating scales. So-called response styles have been incorporated in a variety of psychometric modeling approaches and...

chapter 1 Introduction -- chapter 2 From green consumers to responsible citizens -- chapter 3 The trap of behavioral patterns: the role of habits -- chapter 4 Praise or money? Rewards’ effectiveness in shaping behaviors -- chapter 5 How behaviors are interrelated: the spillover effect --...