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Purpose This paper aims to establish how strategic target-market selection decisions are shaped, challenged and driven in response to the rapidly evolving technological landscape. The authors critically evaluate the implications of these changes for the role of marketers and the organizational...
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Healthcare providers and payers are increasingly turning to Big Data and analytics, to help them understand their … methods and predictive analytics. Social sciences are very much related to healthcare and both areas develop in a parallel way …
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"This book merges the fields of biology, technology, and medicine in order to present a comprehensive study on the … complex biomedical literature / Boya Xie, Qin Ding, Di Wu -- Interactive data visualization techniques applied to healthcare …: challenges and future goals / Amandeep Kaur Kahlon, Ashok Sharma -- Bioinformatics-driven big data analytics in microbial …
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