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Model of building relationships with customers via the use of mobile devices

Bojanowska, Agnieszka - 2014

In this paper was shown how is possible to build relationship with customers by using mobile devices. There was discussed the various tools and the benefits arising from their use. The author shows examples of the use of mobile devices in building strong and profitable relationships with...

Persistent link: https://www.econbiz.de/10012011088

Consumer attitudes and intentions to adopt smartphone apps : case of business students

Ul Hassan, Masood; Kouser, Rehana; Abbas, Syed Shafqat; … - In: Pakistan journal of commerce and social sciences 8 (2014) 3, pp. 763-779

determinants behind the intention of using smartphone apps by choosing the perceived usefulness, perceived ease of use, social need … smartphones from ordinary phones, applications (Apps) had been given huge important in literature. We investigated the … perceived enjoyment and intention to adopt apps. This study contributes to a more thorough understanding of the determinants of …

Persistent link: https://www.econbiz.de/10011927371

A mixed-method approach to exploring the motives of sport-related mobile applications among college students

Kang, Sun J.; Ha, Jae-Pil; Hambrick, Marion E. - In: Journal of sport management : the official journal of … 29 (2015) 3, pp. 272-290

Persistent link: https://www.econbiz.de/10011294591

The role of hedonic features on use and continuous use of mobile retail apps

Olaleye, Sunday Adewale; Ukpabi, Dandison C.; Sanusi, … - In: International journal of business excellence : IJBEX 27 (2022) 1, pp. 75-93

Persistent link: https://www.econbiz.de/10013252884

The influence of technology payment adoption in satisfaction : a study with restaurant consumers

Furtado, Nilton Gomes; Furtado, Julia Vasconcelos; … - In: International journal of business excellence : IJBEX 21 (2020) 2, pp. 209-230

Persistent link: https://www.econbiz.de/10012225352

Smartphones - a powerful tool for tourism : Romanian travel apps

Sergiu, Rusu; Csorba, Luiela Magdalena - In: Journal of economics and business research 22 (2016) 1, pp. 69-78

Persistent link: https://www.econbiz.de/10011572545

Determinants of m-ticketing adoption using smartphone app among IT employees of Bengaluru city : an extended UTAUT2 approach

Ahmed, K. A. Asraar; Kranthi, A. K. - In: International journal of business innovation and research 19 (2019) 1, pp. 57-79

Persistent link: https://www.econbiz.de/10012098572

Empirical analysis of E-wallet usage in India : pre- and post-demonization

Wankhede, Kirti; Dixit, Shweta - In: The empirical economics letters : a monthly … 17 (2018) 10, pp. 1211-1218

Persistent link: https://www.econbiz.de/10012006808

Understanding the adoption of crop protection smartphone apps - an application of the Unified Theory of Acceptance and Use of Technology

Michels, Marius; Bonke, Vanessa; Mußhoff, Oliver - 2019

There is a steady increase in smartphone apps available to improve farmers' decision making with respect to crop … protection smartphone apps, none have focused on the initial adoption decision. Furthermore, it has not been studied yet which … farmers conducted in 2019, we investigated farmers' adoption decision for crop protection smartphone apps based on the Unified …

Persistent link: https://www.econbiz.de/10012035988

An analysis of the COVID-19 contact tracing App in South Africa : challenges experienced by users

Albertus, Rene W.; Makoza, Frank - In: African journal of science, technology, innovation and … 15 (2023) 1, pp. 124-134

Persistent link: https://www.econbiz.de/10014235342