Tsao, Hsiu-Yuan; Chen, Ming-Yi; Lin, Hao-Chiang Koong; … - In: Online Information Review 43 (2019) 2, pp. 283-300
Purpose: The basic assumption is that there is a symmetric relationship between review valence and rating, but what if review valence and rating were linked asymmetrically? There are few studies which have investigated the situations in which positive and negative online reviews exert different...