Basarir-Ozel, Birgul; Mardikyan, Sona - In: The International Journal of Management Science and … (2017) 23, pp. 1-11
As the number of internet users increases by leaps and bounds, the importance of electronic commerce (e-commerce) channel intensifies among other sales channels. Internet enables products and services to reach large masses in a scalable way. Hence, both academicians and practitioners show great...
