Richard, James; Plimmer, Geoff; Fam, Kim-Shyan; … - In: European Journal of Marketing 49 (2015) 1/2, pp. 123-145
Purpose – The purpose of this paper is to explore the relationship between positive incentives (perceived organisational support) and negative incentives (publish or perish), on both academic publication productivity and marketing academics’ quality of life. While publish-or-perish pressure...
