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Play on Demand: Why Do Players Play the Mobile Games They Do
McCauley, Brian; Merola, Giovanni; Gumbley, Sarah - In: International Journal of E-Business Research (IJEBR) 13 (2017) 4, pp. 37-54
Due to the penetration of smartphones and associated mobile devices, mobile gaming has become a ubiquitous industry worldwide. Players now have access to games at all times. Extending previous research and the Uses and Gratifications approach this paper presents an alternative conceptual model...
Persistent link: https://www.econbiz.de/10012044311
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Pressing the play button : what drives the intention to play social mobile games?
Erturkoglu, Zeynep; Zhang, Jing; Mao, En - In: International journal of e-business research : an … 11 (2015) 3, pp. 54-71
Persistent link: https://www.econbiz.de/10011306284
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Young adult propensity to join voluntary associations : the role of civic engagement and motivations
Lanero, Ana; Vázquez, José Luis; Gutiérrez, Pablo - In: Nonprofit and voluntary sector quarterly 46 (2017) 5, pp. 1006-1029
Persistent link: https://www.econbiz.de/10011760339
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AUSES AND GRATIFICTIONS RESEARCH ON READING MOTIVATIONSE AND GRATIFICATIONS OFNEWSPAPER READERS
Bayram, Fatih - In: Anadolu University Journal of Social Sciences 8 (2008) 1, pp. 321-336
different motivations. Gaining information, entertainment, leisure time activities, social integration is some motivations of … motivations and gratifications from surveys: gaining information, entertainment, leisure time activities and self-actualization. â …
Persistent link: https://www.econbiz.de/10005064740
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Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa; Mishra, Prashant - In: Journal of media business studies 13 (2016) 1/2, pp. 73-94
Persistent link: https://www.econbiz.de/10011675989
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From approval junkie to scrappy entrepreneur : Faith Salie's personal brand success story
Bal, Anjali S.; Weidner, Kelly - In: Go-to-market strategies for women entrepreneurs : …, (pp. 35-42). 2019
Persistent link: https://www.econbiz.de/10012220541
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MOTIVATIONS FOR VISITING AND NOT VISITING MUSEUMS AMONG YOUNG ADULTS: A CASE STUDY ON UUM STUDENTS
Muhammad Fauzi Mokhtar Author_Email:; Kasim, Azilah - 2011
Persistent link: https://www.econbiz.de/10010535675
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MOTIVATIONS FOR VISITING AND NOT VISITING MUSEUMS AMONG YOUNG ADULTS: A CASE STUDY ON UUM STUDENTS
Mokhtar, Muhammad Fauzi; Kasim, Azilah - In: Journal of Global Management 3 (2012) 1, pp. 43-58
at 1. The motivations of young adults for visiting museums, 2. The reasons inhibiting them from visiting museums, and 3 … as boring, didactic and unapproachable. However, the motivations of visit found in this study shows that practicality can …
Persistent link: https://www.econbiz.de/10010570425
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Print media business model in current situation
Narayanan, V. S.; Ramachandran, S. - In: International journal of economic research 14 (2017) 1, pp. 83-89
Persistent link: https://www.econbiz.de/10011709278
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Video journalism : beyond the one-man band
Bock, Mary Angela - 2012
Persistent link: https://www.econbiz.de/10009662430