Mahdzan, Nurul Shahnaz; Zainudin, Rozaimah; Au, Sook Fong - In: Journal of Islamic Marketing 8 (2017) 3, pp. 496-512
Purpose The purpose of this paper is to examine the level of understanding of Islamic banking concepts and the factors that influence Islamic banking adoption in Malaysia, based on Rogers’ (1983; 2003) Diffusion of Innovation. Specifically, the impact of perceived attributes and other variables...