Amegbe, Hayford; Hanu, Charles; Zungu, Nkululeko PraiseGod - In: Cogent business & management 10 (2023) 3, pp. 1-18
This study examines customer value, trust, psychological ownership, satisfaction, and brand love among customers of … structural equation modelling (SEM). The study finds that utilitarian and social values predict trust, while trust influences …